How do companies tap into emotions to achieve success? Emotional branding is a way of conveying a brand to appeal to a consumer's emotional state, needs, and aspirations. Companies with successful emotional branding are able to make their consumer's feel a certain emotion based on the brand image they want to project. Emotional branding also helps companies to create a special connection with each of their consumers on a deeper level. Some of the best examples of the different positions companies can take in respect to emotions they want to induce can be seen through car commercials. Jeep, Volkswagon, Chevy, Kia, and Subaru all convey different emotions in some of their recent advertisements to shape the way their consumers perceive and feel about them. What emotions do you feel about the Jeep brand? Most people would say exciting, fun, energizing, and adventurous. That's exactly what the marketers behind Jeep want people to think. They've wo