How do companies tap into emotions to achieve success? Emotional branding is a way of conveying a brand to appeal to a consumer's emotional state, needs, and aspirations. Companies with successful emotional branding are able to make their consumer's feel a certain emotion based on the brand image they want to project. Emotional branding also helps companies to create a special connection with each of their consumers on a deeper level. Some of the best examples of the different positions companies can take in respect to emotions they want to induce can be seen through car commercials. Jeep, Volkswagon, Chevy, Kia, and Subaru all convey different emotions in some of their recent advertisements to shape the way their consumers perceive and feel about them. What emotions do you feel about the Jeep brand? Most people would say exciting, fun, energizing, and adventurous. That's exactly what the marketers behind Jeep want people to think. They've wo
The revelation regarding the role that Cambridge Analytica, a data anayltics company orginiating from Britain, played in the election of Donald Trump as the United States president caused Facebook users to begin questioning the ethics and responsibilties that Facebook has in keep their information and data private. So, what responsibilities do platform providers like Facebook have to ensure "fake" or "misleading" news and information is not shared on their platforms? Should Facebook monitor people's posts to make sure that they are factually accurate? Facebook does currently have an option where users can report an advertisment if it's a fake news story. That also doesn't necessarily mean that Facebook users will be able to tell if it is fake news, and the company itself doesn't review ads before they are posted. I think with any social media platform, users must acknowledge that they are willingly putting themselves at risk for being exposed